If You want to grow your ecommerce website here are our top 10 Ecommerce website features in 2021. From a Retail Store to an ECommerce Business, the leap was challenging but profitable. The future of the traditional retail market was always online business, however, adapting to the e-commerce transition was a bit slow until the pandemic hit us. No business head knew that the 2020 pandemic would accelerate the growth of e-commerce businesses. It is quite fascinating to see how traditional businesses transform their ideal business to the e-commerce model.
An eCommerce website is a very essential requirement for keeping your online business stable and successful. A good eCommerce website offers all top features to the customers and the merchants for the best communication and transaction experience.
Here, we bring you the top 10 Ecommerce website features that you should look for in 2021 and beyond:
Every ecommerce business owner must have these top 10 ecommerce website features to boost business revenue and attract more consumers. If you are not following trends then be ready to hamper your business.
1. Proper User-friendly navigation ecommerce website features
If users cannot find what they are looking for on your ecommerce site easily and quickly, they are unlikely to stick around. However, if you ensure that your eCommerce website is easy-to-use with a helpful navigation system, you will ace the game. It is one of the most essential ecommerce website features required for the smooth running of the online business.
For a great ecommerce UI & UX website design, businesses must have clear menus that allow the users to browse across the different categories. Make sure to place the menus at findable locations, and also allow users to find any product with the help of filter and sorting characteristics. The features of a UI & UX design depend upon the products and characteristics that are crucial for your customers and your business goals.
2. Responsive Mobile-friendly features
Most of the global population is now browsing through their mobile screens.
More than half of all ecommerce website traffic comes from mobile devices, and about 78% of the users are more likely to buy from mobile-friendly sites. That means, building a mobile-friendly ecommerce website can increase your traffic and conversions rates.
To make your website mobile-friendly, Web developers use responsive web design. Responsive websites adjust to the screens depending upon the device the user views the site, be it on laptops, smartphones, or tablets.
3. Data Security features
Providing adequate security features is a must-have feature for any ecommerce website. The website must ensure that it protects customers’ data, essential transactions details, and other information. If the website lacks security points, it might expose your business to significant risks both financial and legal.
Some of the most vital website security include:
- Purchasing a Secure Sockets Layer (SSL) certificate
- Using an address verification system (AVS)
- Using Credit card verification value (CVV) at checkout
- Automatic and authentic Password generation
- Secure passwords creation and regular updates
Such a feature portrays that your website is secure and trustworthy. If users don’t trust your website, they likely don’t trust your business and thus won’t make a purchase.
4. High-quality photos and videos
The quality of the visual content your website displays grabs the users’ attention. The better the quality, the better engagement it provides. It also helps users to make purchase decisions. It aids to make your website look better, professional and improves user experience. Statistics reveal that more than 61% of potential customers are likely to purchase after they get product quality assurance from the given videos.
The website should include photos from multiple angles. It lets the shoppers zoom in on the image and get a closer look. However, make sure your visual elements don’t slow down your website pages. If so, speed optimization techniques and services can help you through this.
5. Shopping cart and checkout buttons
Easy navigation features leading to the shopping cart and checkout page are one of the most crucial ecommerce websites features. To increase the conversion rates, the ‘add to cart and ‘check out’ buttons must be prominently displayed on your website.
The website must allow the users to check relevant details and continue shopping options when they click into their cart. It should also give a free hand to the shoppers, enabling them to remove, change or add other items directly from their cart. Also, if they haven’t done any transaction, the website must be able to save their cart details for future purchases.
6. Detailed information about shipping, product tracking, and return.
Providing information about shipping details, product tracking, and return policy can help buyers feel more trustworthy and comfortable about purchasing with you. It would build an engagement between the business and the customers which increase conversions.
Ensure your shipping information and return policy is easy to find and understand. Offering a good and generous return policy can increase your conversion rate.
7. Several secure payment options
The ways you provide to accept payments often mean how experienced your business is. The website must allow as many secure payment options as possible. It improves your customers’ experience and also can encourage more sales.
In addition to major credit cards, debit cards, and Net Banking, consider accepting payment through methods such as UPI, PayPal, Paytm, Amazon Pay, etc. The plus point here, the website can display icons of accepted payment methods.
8. Ratings and feedback
Ratings and reviews are one of the top ecommerce website essentials. Yes! 95% of customers read online reviews and overlook the pictures uploaded by the previous purchases. And, 76% of users won’t make a transaction until they have read the reviews. User-generated ratings on your website can attract more visitors on your website and encourage more purchases.
9. Item availability
What’s frustrating from a customers’ point of view is deciding on a product only to discover that the item in your cart is out of stock. If the product availability is low, the website should include a warning like 5 left or 2 left. The ‘exclude out of stock’ filter would also do its job here. The website should help your customers avoid this chaos, making the product availability prominent on its product page.
10. FAQ page
An easily accessible FAQ page surely ensures users’ experience on your website more conveniently. If the users are confused about anything or have a query regarding any product, a FAQ page can help find answers to relevant questions.
If it is the first time you are creating the FAQ page, brainstorm questions that you might have from a user point of view. Consider everything and anything you want your users to know. However, if you find customers asking a question that isn’t present, you can add it to your FAQ page. Follow our top 10 tips for ecommerce website features to achieve your business goals or seek the help of ecommerce development expert.
